This weekend, I was surprised to discover that the listed address in Google Local for one of my client's businesses was incorrect.
I had done nothing to change the listing and my client certainly hadn't either (as she doesn't know her Google Account password) so what was going on?
I checked her listing details and found that the address was correct, which led me to believe that the listing shown in Google Local was not the same one as I had created for her - someone or something had created a duplicate listing for the business.
At this point, I began to panic a little because the last thing a business needs is to have their Google listing hijacked by some unknown entity. As well as preventing the real owners from optimising their listing, an unscrupulous hijacker could use their control to tarnish a business' reputation.
Fortunately, my worries were unfounded. After digging a little deeper I discovered that although the address was correct, the map marker had moved some 2 miles away from where it should be. Google was generating the wrong address from the location of the marker.
I fixed the incorrect marker location in Google Local Business Centre and within 8 hours, to my relief, everything was back to normal.
I'm still none the wiser as to why the marker flew across town. If anyone else has had this same problem, I'd love to hear from you.
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