What is Local Search Marketing?

Over the last couple of years, the big three search engine (namely Google, Yahoo and MSN/Live/Bing) have started to integrate local businesses into their search results.

To see this, do a search in Google, Yahoo and Bing/MSN/Live for "plumbers in coventry" (without the quotes). Near the top of the normal (organic) search results, you'll see a list of businesses that provide plumbing services.

In Google


In Yahoo


In Bing
Local Search Marketing is ensuring that your business is listed on the first page in the local results for each of these search engines and as close to the top as possible.

With more and more people using the Internet to find what they're looking for, making sure that your business can be found easily in search engines can increase sales and profitability.