A popular misconception about local search engine marketing is that you need a business website get a decent ranking. I've even heard one person (who shall remain nameless) say that you can't get listed by Google and Yahoo if you don't have a website.
Nothing could be further from the truth - here's some screenshots to quash this line of thinking:
Both screenshots show the local search results for the phrase "builders maidstone", the first being from Yahoo! and the second from Google. The number one business in both cases does not have a website, yet they sit atop the rest, many of which do have websites.
Although a business website can be very useful (and maybe essential, depending on your line of work) to your overall marketing strategy, it is not essential to be listed in the major local search engines.
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